Democrats are stoking the online flames of the Jeffrey Epstein controversy. Internal memos and polling suggest the issue is breaking through to voters.
Sen. Ruben Gallego (D-Ariz.) accused President Donald Trump of “hiding the Epstein list” in a post on X. House Minority Leader Hakeem Jeffries insisted at a press conference Americans “deserve to know the truth.” The Democratic National Committee last week launched an X bot that posts daily, “Has Trump released the Epstein files? No,” and House Majority PAC rolled out a “simp target list” of “complicit” GOP members. And on Tuesday, Democrats attempted to cast a procedural vote as a referendum to compel the release of more Epstein-related material.
It’s a trollish, conspiratorial-minded response to Republican infighting that Democrats haven’t traditionally engaged in, particularly around Epstein, the accused sex trafficker whose 2019 death in prison was ruled a suicide. Just six years ago, the DNC lambasted “baseless conspiracy theories.” But now, as the Trump administration has tied itself in knots over the Epstein case, Democratic leaders have stopped holding back as they work to capitalize on fissures threatening Trump’s relationship to his MAGA base.
“I just want to remind the American people that in February of this year, Attorney General Pam Bondi acknowledged the existence of Jeffrey Epstein’s client list. In fact, she said that Jeffrey Epstein’s client list is ‘sitting on my desk right now.’ Where is that client list? What is Attorney General Bondi hiding?” Rep. Ted Lieu (D-Calif.) told reporters on Tuesday. “This is the case of the powerful protecting the powerful. We need to have those files released.”
Interviews with a dozen Democratic elected officials, strategists and aides cast the controversy as helpful not only in dividing Trump’s base but also illustrating the president’s flip-flopping tendencies, even on his core campaign issues. Democrats argued they can tie the episode into a larger narrative about Trump’s other broken campaign promises, said Pat Dennis, president of American Bridge, a Democratic super PAC that specializes in opposition research.
“It’s an interesting foot in the door to the overall case that he doesn’t have your back on Medicare, on health care, on veterans,” Dennis said. “It’s a way to get into, ‘maybe this guy doesn’t have your back,’ and that’s been one of the hardest things for Democrats to do.”
Trump told Fox News in a June 2024 interview “I guess I would” release the Epstein files.
But the opening may be short-lived. Democratic strategists said they do not expect Epstein-related conspiracies to show up in their TV ads or dominate the party’s midterm messaging, with the GOP megabill likely to take center stage.
“I’m focused on the damage that the one big bad bill is doing, and I’m going to stay focused on that,” said Rep. Brad Schneider (D-Ill.), chair of the centrist New Democrat Coalition. “And if the president’s covering up something, I’ll let him deal with that.”
There’s internal evidence that the very online dustup may still have legs for now.
Internal Democratic polling, obtained first by POLITICO, found that 70 percent of voters said law enforcement is withholding information about powerful people connected to Epstein, including 61 percent of Trump voters, according to an online survey of more than 10,000 people conducted by Blue Rose Research from July 8 to 11. A majority believe that the “authorities are keeping secret” Epstein’s client list to “protect powerful people like Donald Trump,” including a third of Trump voters.
Two-thirds of voters said the case is important because it’s about “government transparency and holding powerful people accountable.” When asked if Trump was or may be involved in the cover up, 58 percent of voters said he maybe was or definitely was.
Another memo from Future Forward, the biggest Democratic super PAC in 2024, outlined the Epstein case’s broad, if shallow, reach among voters. The memo, shared on Thursday with party insiders and obtained by POLITICO, highlighted several viral videos on the scandal, including a Jon Stewart segment that attracted 1.4 million views on TikTok and creator Philip DeFranco’s video calling Trump “not a happy boy” when being questioned about Epstein, racking up 1.6 million views on TikTok.
Even so, the memo warned that it’s “too early to say whether this will be of meaningful political consequence to Trump.”
“This subject is not as effective at moving Trump disapproval (or 2026 vote choice) as some of the more direct criticisms of” Trump’s megabill, the memo continued. “However, a moderately persuasive message that gets lots of views because it is timely and addresses the conversation people are having anyway is impactful.”
Republican operatives insist they’re not sweating it and believe the Epstein story will quiet within weeks. Like Democrats, they don’t think it will resonate much in next year’s midterms.
A Republican campaign strategist, granted anonymity to discuss the issue candidly, echoed it “will not be a driving issue for voters the way the economy, taxes and immigration will be.” But they advised that the “administration can address these concerns by putting out more information, explaining it more, providing more answers — all of those are very fixable solutions.”
“In the short term, Democrats might score points for hitting it, but Democrats don’t have any credibility on this issue,” this person added.
There are signs the fury among Republicans has quieted, though the issue is still simmering below the surface. Rep. Ralph Norman (R-S.C.) backed an ultimately doomed Democratic-led amendment in the Rules Committee to compel the release of more Epstein-related files. Turning Point USA co-founder Charlie Kirk said he was “done talking about Epstein” and he is going “to trust my friends in [the] Trump administration to handle Epstein files.” Other Republicans derided it as a distraction.
On Tuesday, Trump reiterated his support for Attorney General Pam Bondi, who has come under the greatest scrutiny for her handling of the case, and suggested the controversy was manufactured by Democrats.
Democrats have their own vulnerabilities on this subject. Former President Bill Clinton has acknowledged associating with Epstein, though he has vigorously denied any knowledge of his crimes.
But on Capitol Hill, Democrats made clear they’re going to try to yolk their GOP rivals to Epstein.
“They said they were going to do something after stoking up all of this conspiracy themselves … [now], they’re in the position where they can be transparent and share with all the inquiring minds, and they won’t do it,” said Lori Trahan (D-Mass.). “And so it just begs the question, you know what, why not?”
Democrats are looking to pump that narrative back into the digital ecosystem. Dennis confirmed that American Bridge is working with influencers “to make sure that everybody in our ecosystem has the background info they need to hit these folks as hard as possible.”
Still, not all of the hits might land. Rep. Hank Johnson (D-Ga.) attracted some eye rolls on social media for posting a song about releasing the “Epstein files.”
Mia McCarthy and Brakkton Booker contributed to this report
